Pirelli brand and image take a hammering with exploding tyres saga

“Take the F1 performance to your car,” runs a slogan on the website of Italian tyre maker Pirelli that risks alarming motorists after a weekend of high-speed blowouts during the British Grand Prix at Silverstone. Pirelli, which supplies all 11 teams in F1 motor racing, suffered the downside of supporting high profile sport on Monday [...]

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